LYCOS UK is the ultimate destination for advertisers who want to access the net’s most desirable audience – 18-35 year old, stylish, net-savvy and with the greatest propensity to spend online. The key to Lycos UK’s success is its unique brand proposition, which revolves around Inspiring Relationships.

The way the company delivers its proposition is with simple, reliable and stylish services that are clearly targeted at an 18 to 35 year-old net-savvy audience. From Love@Lycos; Search and it’s Top 50; and The Viral Chart, the Lycos UK product range has been developed specifically to gather communities of users together around exciting services that are presented in a simple, appealing and entertaining way. This makes it an attractive destination for consumers and as a result, a lucrative destination for advertisers.

This model is helping Lycos UK to move beyond the definition of a typical Internet portal and is positioning itself like more conventional media. The result is a distinct media property that has a clear personality and brand values that both users and advertisers want to align with. Through the careful targeting of specific audiences with its products and services, Lycos UK is able to offer advertisers and e-commerce partners a distinctly targeted advertising platform.

Watch the LYCOS UK promotional films