Red Sheriff which combines demographic data gleaned from market research with site user numbers to allow us to target by interest of the user and also by the demographic profile.

LYCOS User Demographics

• Gender: Male 53%.
• Gender: Female 47%.
• 15-25: 46%
• 26-45: 32%

   Source: Red Sheriff Market Research February 2004

• ABC1: 68%

   GB TGI Winter 2003

Statistics

• Unique Users 7.7 million
• Page Views 151 Million
• Time Online 8 mintues a month
• Frequency 2.1 visits a month
   Red Sheriff: Site Tracking January 2004