Lycos iQ
Media Pack

What is the LYCOS Mindset?


Users Overall
like being in the know, informing them selves, organising social life, having fun and flirting.

Search
focussed task orientation to finding data.

Channels
lighter browsing, often exploring is as rewarding as the finding of the data.

Interactive
oriented to social goals, arranging events, after work life, keeping in touch, flirting.

lycos users movie
LYCOS User Demographics

  • Gender: Male 53%.
  • Gender: Female 47%.
  • 15-25: 46%
  • 26-45: 32%
   Source: Red Sheriff Market Research February 2004

  • ABC1: 68%
   GB TGI Winter 2003
lycos users
Click to view the LYCOS users movie (4.3MB)
Internet Usage
  • Meeting people
  • Playing games
  • Downloading Music
  • Chat
  • Instant Message
  • Listen to the Radio
   Source: Net Observer Market
   Research 06.2003



Connection Type
  • Broadband 60%
  • Narrowband 33%
  • Unknown 7%
   Red Sheriff Market Research 12.2003