Operations focus on the day to day optimisation and account management of advertising deals. Every client has a dedicated Sales person, Operations person and Trafficker to ensure that their advertising campaigns are implemented and work to their best advantage. Operations are responsible for the delivery of each campaign and ensuring that the client receives premium customer service. We ensure we are aware of a client's marketing objectives from the outset to ensure that we make the most out of a campaign. We make the effort to build lasting relationships with customers to ensure their experience with Lycos gives them the value they need.