The aim

• To build awareness of the New Corsa with 18-30 aged women
• To drive traffic through to the Vauxhall site
• To encourage enquires on Vauxhall products
• To do this within relevant environments
• By using innovative, creative formats

The campaign & creative executions Eyeblasters across Shopping, Motoring, Email (targeted) and Entertainment Supported with banners across the site
The Campaign and Resullts

• Over 1.2 million targeted women were exposed to the campaign
• The campaign achieved a CTR of 13.84%, thus driving over 150,000 women to the Vauxhall site.

Testimonial

“We decided to use Lycos due to their loyal audience and the association with the Vauxhall Corsa brand that we knew would complement each other well particularly from the aspect of being fun and quirky yet efficient.
The objectives of the Corsa campaign was to reinvigorate the brand and position it as 'young and spirited 'plus entice interaction from its audience.
The results speak for themselves as we managed to achieve an amazing 13.84% CTR with the help of exceptional support and communication from Lycos throughout the campaign period.” - InitiativeMedia