Lycos UK Company background
Press Office
LYCOS UK is the ultimate destination for advertisers who want to access the net's most desirable audience - 18-35 year old, stylish, net-savvy and with the greatest propensity to spend online.
As part of LYCOS Europe, the company was founded in 1997 as a joint venture between Lycos Inc. and Bertelsmann. The portal provides its users with three basic but essential functions: the ability to find knowledge on the Web through search; the ability to communicate and interact with other users; and the ability to shop.
The key to LYCOS UK's success is its unique brand proposition, which revolves around Inspiring Relationships.
The way the company delivers its proposition is with simple, reliable and stylish services that are clearly targeted at an 18 to 35 year-old net-savvy audience.
From Love@LYCOS; Search and it's Top 50; and The Viral Chart, the LYCOS UK product range has been developed specifically to gather communities of users together around exciting services that are presented in a simple, appealing and entertaining way. This makes it an attractive destination for consumers and as a result, a lucrative destination for advertisers.
This model is helping LYCOS UK to move beyond the definition of a typical Internet portal and is positioning itself like more conventional media. The result is a distinct media property that has a clear personality and brand values that both users and advertisers want to align with.
Through the careful targeting of specific audiences with its products and services, LYCOS UK is able to offer advertisers and e-commerce partners a distinctly targeted advertising platform. Each LYCOS UK product is infused with clearly profiled content and is aimed at a particular audience within the web. Brands working with LYCOS get better, more reliable access to this audience who are recognised as being amongst the most influential and desirable on the web.
In addition, LYCOS creates a positive environment where consumers are willing to be engaged by advertisers. As users are generally being social, chatting, flirting, emailing they are in a period of relative "downtime" this means that they are far more receptive to advertising. LYCOS calls this 'Mindset Marketing' and it involves a move away from targeting advertising based on demographic profiling e.g. age and location and focuses on aligning brands with the right consumers defined in terms of personality and values.
As part of LYCOS Europe, the company was founded in 1997 as a joint venture between Lycos Inc. and Bertelsmann. The portal provides its users with three basic but essential functions: the ability to find knowledge on the Web through search; the ability to communicate and interact with other users; and the ability to shop.
The key to LYCOS UK's success is its unique brand proposition, which revolves around Inspiring Relationships.
The way the company delivers its proposition is with simple, reliable and stylish services that are clearly targeted at an 18 to 35 year-old net-savvy audience.
From Love@LYCOS; Search and it's Top 50; and The Viral Chart, the LYCOS UK product range has been developed specifically to gather communities of users together around exciting services that are presented in a simple, appealing and entertaining way. This makes it an attractive destination for consumers and as a result, a lucrative destination for advertisers.
This model is helping LYCOS UK to move beyond the definition of a typical Internet portal and is positioning itself like more conventional media. The result is a distinct media property that has a clear personality and brand values that both users and advertisers want to align with.
Through the careful targeting of specific audiences with its products and services, LYCOS UK is able to offer advertisers and e-commerce partners a distinctly targeted advertising platform. Each LYCOS UK product is infused with clearly profiled content and is aimed at a particular audience within the web. Brands working with LYCOS get better, more reliable access to this audience who are recognised as being amongst the most influential and desirable on the web.
In addition, LYCOS creates a positive environment where consumers are willing to be engaged by advertisers. As users are generally being social, chatting, flirting, emailing they are in a period of relative "downtime" this means that they are far more receptive to advertising. LYCOS calls this 'Mindset Marketing' and it involves a move away from targeting advertising based on demographic profiling e.g. age and location and focuses on aligning brands with the right consumers defined in terms of personality and values.
LYCOS Products:
The LYCOS UK range of products and services include:- LYCOS Email
- LYCOS Chat (Chat Rooms)
- Love@LYCOS (Flirting and Dating)
- LYCOS Web Hosting (Web Site Builder)
- Shopping (buying online)
- Search (finding things online and seeing what other like-minded people are looking for)
- The Mobile Channel (SMS - PC to mobile and Reply2Me, MMS - PC to mobile, group SMS)
- The Viral Chart (Home of outrageous emails)
- Additional Channels (News, Travel, Money, Shopping, Film, Property, Entertainment.)