The return of The Apprentice
Alan Sugar is back on the box gobbing off in his jolly, Eastend manner once more as he lords his budget computer company over a new batch of back stabbers and fame-hungry Badger wannabes...
Of course “sir” Alan fronts one of the world’s leading computer companies Amstrad, a company that, under his ingenuity and sales prowess, is responsible for bringing us the ground breaking “Amstrad GX4000 games console”…No? It had enhanced graphics, sound and a third of the performance of all the other consoles… never heard of it? Well then you’ll remember the Sega Tera drive? No? Amstrad mega PC? Come on people you must know Viglen computers. They are industry standard in the offices of the Kazakhstan and will be compatible with the internet in under five years.
Needless to say, the abrasive group of car salesmen and estate agents are fighting tooth and nail for a place in his company, where they will have the chance to be moulded into the 'I’m chewing an angry bumble bee' bearded, image of Mr Sugar.
...they will have the chance to be moulded into the 'I’m chewing an angry bumble bee' bearded, image of Mr Sugar
As I sat back to absorb the BBC’s latest offering, it troubled me greatly that I couldn’t figure out who to be more sorry for. This feeling walked hand in had with the fact that I couldn’t drum up an ounce of empathy for anyone related to the show in any way. During the time I watched the program, the would-be apprentices glared their fixed, mako smiles out of the TV whilst attempting to sell their souls and grandmas for the sniff of a chance to be Alan’s doormat.
It is still essential watching in a horrified , 'heart of darkness' kind of way
Nonetheless, it is still essential watching in a horrified , 'heart of darkness' kind of way. A group of cut-throat contenders that wouldn’t look out of place aboard Papillion’s prison hulk are housed in a flat in Notting Hill whereupon they are egged on to go at it for an hour in scenes reminiscent of a good, gory show at the coliseum. One piece of advice I would offer the viewers is: do not adjust your set. The loud suits, shirts and louder ties (probably fashioned from the same roll of cheap, faux velour) will play merry hell with the contrast on your screens.
